What Happened to Nick and Nora Pajamas?

What Happened to Nick and Nora Pajamas?

It's been a decade since the Nick and Nora pajama line first debuted in 2007, yet many of us are still asking the question: What happened to Nick and Nora pajamas? These beloved, comfortable pajamas seemed to disappear off the market as quickly as they appeared, leaving many of us wondering why. In this blog post, we will explore the history of the Nick and Nora pajama line, from its initial release to its eventual disappearance, and try to answer the question: What happened to Nick and Nora pajamas?


A Quick History of Nick and Nora Pajamas

Nick and Nora pajamas have been a staple of classic American fashion for decades. Originally introduced in the 1930s, these pajamas were favored for their cozy style and classic look. Nick and Nora were a beloved husband and wife duo who were featured in a series of films during the 30s and 40s. 

The pajamas featured in these films were simple yet stylish, making them a favorite among many. By the 70s and 80s, Nick and Nora pajamas had become a regular sight on television shows, such as The Brady Bunch, helping to further popularize the style.

Unfortunately, by 2017 the popularity of Nick and Nora pajamas had begun to wane. This was due in part to changing tastes, as well as the fact that they had become harder to find in stores. Although they are no longer as popular as they once were, there is still a dedicated fan base who continue to wear them as a reminder of days gone by.


The Decline of Nick and Nora Pajamas

For many years, Nick and Nora pajamas have been a staple of bedtime fashion for generations. But in 2017, the iconic brand quietly disappeared from stores around the world. What happened?

The original Nick and Nora brand was launched in 1996 by brothers Mark and Mike Grosso. The pajama line was inspired by their parents' 1960s-era pajamas, with bold colors and patterns that allowed everyone to express themselves. Nick and Nora quickly gained a devoted following, becoming a go-to choice for stylish sleepwear. 

However, after 20 years of success, Nick and Nora began to struggle. The rise of online shopping meant that consumers had more options than ever when it came to buying pajamas, while brick and mortar stores like Target stopped carrying the brand. As sales declined, the company had to make tough decisions, eventually leading to its demise in 2017. 

Today, the legacy of Nick and Nora lives on. Many of their popular styles remain popular today, as do their vibrant colors and patterns. Although the official Nick and Nora brand may be gone, its influence can still be seen in the sleepwear choices of modern consumers.


The Future of Nick and Nora Pajamas

Nick and Nora pajamas have been a beloved staple of the nightwear industry for decades. However, in 2017, it seemed that the beloved sleepwear brand had suddenly disappeared from store shelves. Rumors began to circulate that the company had gone out of business, and many fans of the brand were left wondering what had happened.

Fortunately, it turns out that Nick and Nora pajamas are still alive and well - they simply changed hands in 2017. The new owner, Pajama Company, was quick to assure customers that the company’s commitment to quality and comfort would remain unchanged. In fact, Pajama Company has improved the range of designs and sizes available, giving more people access to the cozy sleepwear.

In addition to expanding their range, Pajama Company has also launched several initiatives to improve the sustainability of their products. They now use eco-friendly fabrics and ethical production practices throughout their entire manufacturing process. This is great news for environmentally-conscious sleepwear shoppers.

Overall, Nick and Nora pajamas are still a popular choice for those looking for comfortable sleepwear. With their new commitment to sustainability and expanded selection, the brand is sure to remain a favorite among fans of comfortable nightwear.

Back to blog